I added a 'Site Info' page to address every question I could think of that customers would ask. Previously, I thought the 'Chattanooga pickup' category covered my location inquiries.
The great majority of my sales are from an established customer base from 12 years of online retail. So I tend to forget that some visitors to my site don't already know who I am. My sports night lights, arena football, etc. where all separate sites that now forward to one because of Shopping Cart. I figure the eclectic selection of products actually hurts me by making things confusing, but it sure makes it easier to maintain everything in one place!