You may or may not like Facebook. The fact is that your thoughts about it do not change the fact that it is here and in full force. It is where the eyeballs are. It would be great if CoffeeCup embraced the fact and created some FBML Templates. There are some companies like Social Life Marketing http://www.facebook.com/SocialLifeMarketing that are doing incredible things with Facebook. I would love those types of tools.