I second and third and fourth listening to what your customers are actually asking.
I have just had an issue with one of my web hosts that I have decided not to renew with and still have a week left on the contract. I emailed to say that it was my intention not to renew and what did I have to do not to renew and they immediately cut my account off with all my data there.
I was about to transfer all my data including email accounts, redirects and sub-domains over to my other host and it all disappeared in a flash! I should have had another week there to do it all. Not happy!
I emailed them and told them I wasn't happy and they reinstated the main website but no data there for email addresses, subdomains and redirects which was the important bits as I do have the site itself saved.
So by not listening to what I asked they have caused me a lot of grief and have no chance of me ever returning or recommending them to anyone else.
Word of mouth is a powerful thing in internet business.
I know you believe you understand what you think I said...but I am not sure you realize that what you heard is not exactly what I meant.