David Sellers wrote:
I know I wasn't a part of this conversation from the start but I thought I would throw my $.02 in here.
Hey, it's an open party!
1. I immediately notice you have fallen prey to the "if it's bold, they'll read it" cliche. Believe me, when everything is bold, it just blends together and no one will read it. Consider only using bold for important details. "Visit our website, click the eagle and win big prizes!"
Will look at this, thanks David!
NOOOOOO!!! I LOVE it that way!
Powerful!
Being the focal point of the page at its current size, it should, at the very least have your business name stamped on it.
3. The emblems really should be at the bottom. They serve no other purpose than to promote orgs outside of your own. If they are status symbols and nothing more, the bottom of the page is fine for display.
Disagree on this one. It's industry specific. In our state, we have no licensing and even convicted felons can do this work. ( We even have a convicted pedo still out there somewhere! ) Someone could have started doing this work 2 days ago, with a felony ID theft conviction, and it's OK with the state, no licensing! These organizations are street cred. I think they need to be right up there.
4. There is too much dead space on the left-hand side. Consider splitting up the content on the right side and place some of it on the left, perhaps?
Will consider it, but frankly, few people ever get past the top of the page. We get people who zone in and call the 800 number instantly, then ask if we cover Colorado Springs, for example, when it says RIGHT AT THE TOP that we cover the Denver area. Makes me bonkers sometimes!
And our biggest challenge is getting them TO the site. ( yeah, I use Adwords ) Once there, for example, we got 6 jobs out of 7 visitors one day last week. The hardest thing is getting them to read the part about "we cover the Denver area" and not call us about everywhere else!
A woman called today. The first thing I always ask is: What city is the serve in?
She replied: Colorado Springs.
I replied: As our website says, we cover the Denver area.
She replied: But it says "Colorado Process Servers".
If I'd wanted to get rude at that point, I could have mentioned that "Colorado Process Servers" just means we're in Colorado and the whole site says we cover the Denver area. And that NO ONE covers the whole state, though many subcontract it out, which we don't like to do because we can't vouch for the services of others. But they keep asking, all the time.
But like I said, the biggest challenge is getting them there, because once they get there, they usually book work with us. The second biggest challenge is trying to target attorneys, paralegals and other process serving companies, and NOT just people doing their own legal work, who tend to screw it up and then get mad at us for it, but that's a whole 'nother topic, I suppose. If we could get enough of the people we WANT to target, maybe we could start declining the ones we don't.
5. Bullet list items really shouldn't be whole paragraphs. Bullet points are just that, points, not complete thoughts.
Hmm, ok, food for thought... So remove the bullets? But demark the paragraphs with what?
6. Your navigation really needs some relabeling. The first link (homepage) really should read "Home" or "Homepage." Likewise, your Process Serving News.. link should read "Blog."
Cool, thanks. Or I actually need to change the page title from "blog" to news? Being it's not really a blog? ( I've FINALLY learned to refrain from opinions on a business page. )
Considering combining or revising the last two links as well. The html page names are not descriptive. Consider colorado-rules.html and federal-rules.html
Um, ok...
7. Your phone number is an image and not very useful to search engines. I couldn't find your phone number anywhere in the code of the homepage.
Good reason for that. It seems that the Do Not Call List has become an unenforced toilet these days, and they can ignore it for businesses anyway. So we get half a dozen F-ing calls a day from people selling crud. ( another word comes to mind! ) We want the phone number to be seen and not indexed for robo-call spammers!
I would consider using a <h1> or <h2> header for your number and removing the image. That way, search engines will pick it up.
We want them to pick up everything BUT the phone. Is there a valid business reason why they NEED the phone, and why we desperately need to publish it badly enough to get a dozen calls a day from spam bots? We're very fed up with it, especially since we're a small part time home based business and are barely getting by in this economy, and then we get half a dozen spam calls every day. It's enough to make blood shoot out of my eyes.
I believe that should be a good starting point for you. The background gradient is cool!
Thanks David!
Melissa Rhiannon
OS Windows 10