New photo, better menu colors? - Page...

User 404575 Photo


Registered User
887 posts

http://coloradoprocessservers.net/

Just changed the photo, added the eagle. Love the symbolism now. The stadium is a power symbol and the eagle is a national power symbol and bird of prey, flying over the city. ( Symbolic of my line of work LOL )

I also toned down the menu ( nav ) background color and hover color, it used to be a pretty harsh blue. Matched it to some of the sky colors. Think it works better now?

I don't know if you might have a cached version of this in your Internet Explorer, but if you do, you could see the old one first, then hit refresh to see the changes?

Melissa Rhiannon
OS Windows 10
User 2733 Photo


Ambassador
426 posts

I know I wasn't a part of this conversation from the start but I thought I would throw my $.02 in here.

1. I immediately notice you have fallen prey to the "if it's bold, they'll read it" cliche. Believe me, when everything is bold, it just blends together and no one will read it. Consider only using bold for important details. "Visit our website, click the eagle and win big prizes!"

2. The photo is too big. Being the focal point of the page at its current size, it should, at the very least have your business name stamped on it.

3. The emblems really should be at the bottom. They serve no other purpose than to promote orgs outside of your own. If they are status symbols and nothing more, the bottom of the page is fine for display.

4. There is too much dead space on the left-hand side. Consider splitting up the content on the right side and place some of it on the left, perhaps?

5. Bullet list items really shouldn't be whole paragraphs. Bullet points are just that, points, not complete thoughts.

6. Your navigation really needs some relabeling. The first link (homepage) really should read "Home" or "Homepage." Likewise, your Process Serving News.. link should read "Blog." Considering combining or revising the last two links as well. The html page names are not descriptive. Consider colorado-rules.html and federal-rules.html

7. Your phone number is an image and not very useful to search engines. I couldn't find your phone number anywhere in the code of the homepage. I would consider using a <h1> or <h2> header for your number and removing the image. That way, search engines will pick it up.

I believe that should be a good starting point for you. The background gradient is cool!
Let's not get all hurt.
User 122279 Photo


Senior Advisor
14,571 posts
Online Now

I think you did the right thing, both with the image and the menu colours. It definitely looks better.

One thing you may want to look into; I threw a glance at your brochure, checked a print preview (I'm not near any printer at the moment), and the page was blank.
Ha en riktig god dag!
Inger, Norway

My work in progress:
Components for Site Designer and the HTML Editor: https://mock-up.coffeecup.com


User 404575 Photo


Registered User
887 posts

Thank you Inger. :D
Melissa Rhiannon
OS Windows 10
User 404575 Photo


Registered User
887 posts

Thank you too David, I'm printing your post and will see what I can do. And yes, the bold thing was mentioned before but I saw it as a matter of style preference. Will rethink that. Thanks!

OH, by the way, now that I feel like we have a perfect image on the website and it symbolizes what we want, I'd like to find a graphic designer who could create us a cool logo from it, and not break the bank.

What I have in mind is a black & white line detail showing the eagle, the city skyline ( in as much graphic detail as possible ) and the stadium.

I think it could be done awesomely by a good designer.

CC doesn't, by chance, have any software that might do this for me, do they? Something that would draw it out as line drawings and I could modify it the way I like?

OH! Is there a way to add a comment into my index page, plugging CoffeeCup?
I really gotta give kudos to this company, they make very nice products that are cost effective and get the job done for me. Something to the effect that it was done and maintained with CoffeeCup HTML Editor? Come to think of it, I may just add a visible one at the bottom...
Melissa Rhiannon
OS Windows 10
User 404575 Photo


Registered User
887 posts

David Sellers wrote:
I know I wasn't a part of this conversation from the start but I thought I would throw my $.02 in here.


Hey, it's an open party! :lol:


1. I immediately notice you have fallen prey to the "if it's bold, they'll read it" cliche. Believe me, when everything is bold, it just blends together and no one will read it. Consider only using bold for important details. "Visit our website, click the eagle and win big prizes!"


Will look at this, thanks David!

2. The photo is too big.


NOOOOOO!!! I LOVE it that way! :lol: Powerful!

Being the focal point of the page at its current size, it should, at the very least have your business name stamped on it.


3. The emblems really should be at the bottom. They serve no other purpose than to promote orgs outside of your own. If they are status symbols and nothing more, the bottom of the page is fine for display.


Disagree on this one. It's industry specific. In our state, we have no licensing and even convicted felons can do this work. ( We even have a convicted pedo still out there somewhere! ) Someone could have started doing this work 2 days ago, with a felony ID theft conviction, and it's OK with the state, no licensing! These organizations are street cred. I think they need to be right up there.

4. There is too much dead space on the left-hand side. Consider splitting up the content on the right side and place some of it on the left, perhaps?


Will consider it, but frankly, few people ever get past the top of the page. We get people who zone in and call the 800 number instantly, then ask if we cover Colorado Springs, for example, when it says RIGHT AT THE TOP that we cover the Denver area. Makes me bonkers sometimes!

And our biggest challenge is getting them TO the site. ( yeah, I use Adwords ) Once there, for example, we got 6 jobs out of 7 visitors one day last week. The hardest thing is getting them to read the part about "we cover the Denver area" and not call us about everywhere else!

A woman called today. The first thing I always ask is: What city is the serve in?
She replied: Colorado Springs.
I replied: As our website says, we cover the Denver area.
She replied: But it says "Colorado Process Servers".

If I'd wanted to get rude at that point, I could have mentioned that "Colorado Process Servers" just means we're in Colorado and the whole site says we cover the Denver area. And that NO ONE covers the whole state, though many subcontract it out, which we don't like to do because we can't vouch for the services of others. But they keep asking, all the time.

But like I said, the biggest challenge is getting them there, because once they get there, they usually book work with us. The second biggest challenge is trying to target attorneys, paralegals and other process serving companies, and NOT just people doing their own legal work, who tend to screw it up and then get mad at us for it, but that's a whole 'nother topic, I suppose. If we could get enough of the people we WANT to target, maybe we could start declining the ones we don't.

5. Bullet list items really shouldn't be whole paragraphs. Bullet points are just that, points, not complete thoughts.


Hmm, ok, food for thought... So remove the bullets? But demark the paragraphs with what?

6. Your navigation really needs some relabeling. The first link (homepage) really should read "Home" or "Homepage." Likewise, your Process Serving News.. link should read "Blog."


Cool, thanks. Or I actually need to change the page title from "blog" to news? Being it's not really a blog? ( I've FINALLY learned to refrain from opinions on a business page. )

Considering combining or revising the last two links as well. The html page names are not descriptive. Consider colorado-rules.html and federal-rules.html


Um, ok...

7. Your phone number is an image and not very useful to search engines. I couldn't find your phone number anywhere in the code of the homepage.


Good reason for that. It seems that the Do Not Call List has become an unenforced toilet these days, and they can ignore it for businesses anyway. So we get half a dozen F-ing calls a day from people selling crud. ( another word comes to mind! ) We want the phone number to be seen and not indexed for robo-call spammers!

I would consider using a <h1> or <h2> header for your number and removing the image. That way, search engines will pick it up.


We want them to pick up everything BUT the phone. Is there a valid business reason why they NEED the phone, and why we desperately need to publish it badly enough to get a dozen calls a day from spam bots? We're very fed up with it, especially since we're a small part time home based business and are barely getting by in this economy, and then we get half a dozen spam calls every day. It's enough to make blood shoot out of my eyes.

I believe that should be a good starting point for you. The background gradient is cool!


Thanks David! :D
Melissa Rhiannon
OS Windows 10
User 38401 Photo


Senior Advisor
10,951 posts

I would agree withe everything David said too, already mentioned the bold issue. The bold issue is most likely why people aren't seeing the things you want them to see such as the location area you service :P

Might want to consider instead of bold, do bold "only" for specific points, and some things (not every other sentence though lol) alter the color? Like all the text is all blue in the entire content area. Because it's all bold it all blends together, nothing to make any distinction other than the bullets (which I would also remove).

Maybe make that sentence that states the area you cover a Green color or another color that blends with your theme that will stick out better. Add an extra line break after it and before it so it stands out a little more too.

Put the phone number at the top and the service area text under it. Right now the phone number stands out so much that it is overpowering anything around it so it's easy to just ignore what's above it.

We do understand that you're trying to make your text stand out, but the problem with bold is it "ALL" stands out so nothing stands out if you get the meaning there. Trust us when we say that bold is overdone and if you alter this to be only the key phrase of a paragraphc or section you'll have much more content read than there is now. Doesn't seem like that's how it will be, but it will because it won't look all the same and therefore things will stand out better.

Another take on what David suggested for the emblems is maybe put those under the menu where they are not at the top, and will fill in some of that blank space on the left. Trust us, when you take off all that bold, people might actually read past the top so you want them to see your content rather than a ton of emblems. I do understand your concern with them though for sure, but under the menu is far enough up and down to be seen I'm thinking :)

Have only really looked at the home page so this all most likely pertains to the rest, but all just pointers as usual :)
User 404575 Photo


Registered User
887 posts

David Sellers wrote:

7. Your phone number is an image and not very useful to search engines. I couldn't find your phone number anywhere in the code of the homepage. I would consider using a <h1> or <h2> header for your number and removing the image. That way, search engines will pick it up.


I'm still curious about this one. What's the advantage of having the phone number as text, if any?

And what possible advantage could be gained from having search engines pick it up?

Outside of when I was skip tracing someone, I cant recall anytime I've ever searched for a company by using a phone number I had.
Melissa Rhiannon
OS Windows 10
User 404575 Photo


Registered User
887 posts

How's this? http://ColoradoProcessServers.net

I toned down the 800 number in color and reduced it in size, per Jo Ann's suggestion, and eliminated the all-bolded text. Better?
Melissa Rhiannon
OS Windows 10
User 404575 Photo


Registered User
887 posts

Just updated everything with new page titles and all. :)

Oops, gotta remember to redo the sitemap now and re-index...

Melissa Rhiannon
OS Windows 10

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