I agree with Eric on the eagle image. And I find your index page much less 'heavy'. One thing you ought to do is making sure that the new menu item is visible in the menu on all the pages.

Thank you Eric!

Like putting some white text into the sky up there, with the eagle?

Thanks too Inger. I mentioned still needing to do that, just wanted to see what you all thought about this first.

OK, how's this image then, with the name in it?

Just to add my 2 cents worth. I went through all your examples and most were pretty darn good. Just remember you can satisfy some of the people all of the time and all of the people some of the time.

It is your site Melissa. Why not run a version of the site for a coup;le of months and record the results, Change/Add so called improvements and run with that and record. You will eventually find out what changes have the best effect. I should imagine if someone wants a process served then they will either reach for the Yellow pages or Google for possibilities.

So ranking and visibility in those areas would be the go. I would say once a person hits your site they would be more interested in getting a quote, ask a question than any fancy presentation. I would say all you have to do is get the message across. When you are on a good thing stick with it.

If you like playing with the software as I do, start a hobby site and have fun there. Never improve an improvement. It is like keep dabbing at a painting you will just stuff it up. Well! lets say 4 cents.

Thanks Prism.

Well the real problem lately is that searches for keywords are way down. Once people visit, there's a good chance they'll use us.

But we had 1600+ visits a month back in 2009 and more like 300 some now, because people arent looking that much for the keywords anymore.

Why?

I heard that something like 36% of the workers are now out of the work force in this country.

I think that would help your site a lot. It doesn't detract from the image as they seem to compliment each other and when users land on your page they will know instantly what your site is about.

I have had a look at your keywords, and I think there are some that people would not search for, such as NAPPS and those other acronymes. In stead, if they know about these bodies at all, people would probably search for the full name.

That lead me to making a google search for 'process server denver colorado'. Your company came third. Below are the key words of the company that came first:



The second one didn't have any keywords, but I looked at the one on place 4:



As you see, they are using the kind of services they are offering as keywords. You could try something similar for a while and see if that helps.

It's up now. Hope it helps. Thanks Eric!

Inger, I was talking about people searching for our keywords that I used in Adwords.

Do search engines even use the keywords in the meta anymore? I thought someone said they didn't.

If this is true, perhaps I should get rid of the meta keywords altogether, it may actually be hurting me? ( from what you said about the top ones not having metas for keywords? )

But I'm thinking that the companies above us in the search results are the bigger ones that can afford to pay for clicks 24/7 and are paying a lot more, to be at the very top all the time.

We don't run the Adwords campaign on weekends, because it tends to attract more of the kinds of people who are doing their own legal work ( what we call "pro se" - latin for "for the self" ) and often do it wrong, then try to blame us later, or just cause all kinds of other hassles because of it. We get pro se people, for example, who give us a standard service job ( "first attempt within 4 days" ) and then call us the next day and ask if it's done yet.

Search engines do use Keywords, but the more you have the less relevant they become.

Looking at your page in Firefox and using the Edit/Find I found the following keywords you have used are not on your page:-

NAPPS,PSACO,PPIAC,CSPI,video,photography,PI,photography,

You should not use keywords that don't appear on the page.

You have only used 2 words of your Title tag in your Description tag, you should be using at least 4.

Another thing, you have only used 1 keyword in the description of your page, and that is process and any keywords should be as near to the beginning of the description as possible without spamming them.

It can take days or even months for any changes to a page to be ranked, it is not as easy as it used to be.