Tom thanks, security is paramount, and I think it goes hand in hand with making backups. I feel we are going to have something to bring to the table in those areas as well. We had a 2 hour meeting last night and did some risk assessments, and are developing this area. On any level it's a concern. A really big mistake with some peers is a 'set it and forget it' attitude on the back end. We also have a couple of folks in our gang that's specialist in this area(major bank). The VPS/private hosting will be a nightmare without doing some strong security.
The number one concern is making sure emails/forum get answered asap if anyone is having problems.
On the shared host end, we are looking to offer the service at a competitive cost so then we have to have some real numbers for clients to support that price. The only way to do this is to have really good service. I look at examples of people like Scott who is always driven to have client contact and great cs.
Our company also has a bundle of products including social media, security consultation, and some other stuff, but each area fits together.
My background includes management, marketing, and corporate training. My primary job after we get started is front end marketing.
I don't know if I already mentioned this, but we are going to have an affiliate program.