Thank you for the post James T. Kirk, This is the type of post which is most useful to me, as an independent small business person.
At present I fully depend upon my sites SEO to generate leads. It is yielding a modest amount of inquiries. Probably averages about a couple a month of calls for free estimates. I usually get calls and rarely get emails. I do not use forms on my site I hate to fill out forms to get or initiate a communication with someone so I do not expect my customers to want to fill out a form. That is why I avoid forms like the plague. And often when I do fill out the form to communicate with the business proprietor he does not answer my email, causing me to regret having filled out the form that I did not want to do in the first place.
My original web site that was up for 6 or 7 years was hosted by Netfirms and I created it using Frontpage express. A friend coached me on how to do these things and upload with ftp. I used pretty much exclusively shockwave flash slide shows which are pretty much invisible to the crawlers. The site looked good but had virtually no traffic. I started learning about SEO here on this forum, had not really heard about or thought about it before. My friend who coached me on the site originally did not speak of SEO. His site was a personal family site and he was not concerned about using it to market a business.
When I moved back to Jax Fl. 3 years ago I ran an ad in the Beaches leader news paper for a year. 10 word add twice a week with the website url in the add. I did not get a one job from the add. That is when I decided to really start concentrating on getting the web site to work for me.
I have signs on my van with phone # and web site listed. I make promotional packets (I call them), use card stock in portrait orientation and print upper portion of my sites home pg screen shot on the top and upside down and backwards print a paragraph description and invite them to take a card and give me a call. Fold over the bottom and that puts the paragraph on the front of the pouch for holding cards. Can put the promotional packets up on bulletin boards.
I believe that I got the best advise for improving my sites SEO from Prism. He said to do a search and study the best or top listing sites of the search and emulate their SEO structure. When I did that I started to come up better in the searches than the sites that I was paraphrasing their SEO structure. Believe that the high ranking is partly because of the CC S-drive. For awhile i had the site up as workhorsepainting on netfirms and the same site up on S-drive as homepaintersofjaxfl and s-drive was kicking netfirms butt so I let the netfirms provider time out and did not renew and transferred to the S-drive exclusively.
I have set up a blog on my site but I have not used it, other than to get it up and working. I need to make up a bunch of blog entries that would be interesting for potential customers to read. Interesting and informative I guess. I need to get up on Facebook and twitter my blogs that is. I need to redo my sites SEO and add many new entries to the site. I have not done anything to the site in close to a year.
I have been trying to avoid paying for internet advertising. Have chosen to not use the Google adwords and they have been soliciting like mad. All of the people who solicit me to improve my SEO I believe that I have already done that myself and I would be paying someone for what I have already done and it would probably be worse not better.
I need to redo the site and make it friendly to mobile devices. Guess that it is time to get with it working a lot on the site again.