Some people are like my mom, who was right so much of the time that she used to think she was right all the time.

One last thing, I sell software and when I create a site I add some Google Adsense, Only nickel and dime stuff but Google recognises you are advertising for them and your ranking improves. You must have sussed out your competitions sites and pages. All you have to do is be one better, copying is the best form of flattery especially where descriptions and meta tags are concerned,

Do you write articles for the local rags, have advertising on your car, do letter drops, paste flyers on community noticeboards. The biggie Offer Freebies. How in your line, go figure.

1600 hits per month is pretty low, I thought my site was shabby with a tad over 10,000/month. You have a good looking site. You need to check out your demographic to find out the target audience.

I do not believe it is solely the site. As much as you have probably researched your client base start over and do it again. Add video to your site, Explain what process serving is all about, make those offers.

What you have for sale is more important than advertising. A good product will always sell itself, a poor one takes a lot of persuasion.

One more thing check your bounce rate. good monitor of the sites interest

Melissa.

You keep using the meta keywords tag, they are important, Google have already said that they were over aggressive when they first tried listing pages without them.

You see the line that starts with Copyright 2006 to Present. Put that at the very bottom of your page, below your Coffeecup link. A page should have the main keywords at the beginning, in the middle and at the end of a page.

The first <H> tag on the page should he the <H1> tag, you currently have a <H2> and an <H3> before that one,

If you have already got a Google Webmaster Account, check the Optimization / Content Keywords section, this will show which Google thinks are the main keywords for your site, if they are ranking words that have very little or nothing in relation to your business, then you can re-write your page using more of your required keywords. Google does read the meta keyword tag when building this list of words.I proved that on my own site when Google suddenly started to list windows as the most common word, I removed windows from my meta and within a couple of weeks the count dropped.

Incidentaly, I used to have a P6 page rank, that dropped to PR3 last March when Google started messing about, I have got to a P4 right now, but it won't be long before it is back to P6. You can't do it overnight so be patient.

It would be tempting, Prism, but our work is supposed to be a "professional" page, like a doctor or attorney. And my ranking ain't bad, it's just that I've been told that the few companies above me are bidding over $8 a click to be at the very top. We cant top that.

AND there's the fact that we were getting 1600 some visits a month in early 2009 and more like 300 some a month now, and there are days when we don't even reach our miniscule budget with the Adwords, which means not that many people are even searching for our Adwords keyword sets. This appears to be because of the general economic decline.



But then we'd lose uniqueness. We're already 4 from the top in most Adwords keyword sets, when we're not running the Adwords, and closer when we are.



I actually write for my own news and events page at this site, using the CoffeeCup S-Drive, and for our state organization's news and events.



No, we're kind of covert with this work, and don't want to advertise who we are when we go into a neighborhood, for obvious reasons.




Some of that just isn't feasible for the professional image thing. And we don't look for business from the general public, so much as from attorneys and paralegals. Very targeted.



Well you gotta realize that we're not selling retail or anything like that. I'm sure a big retail site would be far different. With our work, about every 3 people who see the site, tend to book work with us.



Thanks to a lot of help from the nice people here!



I already do that with Adwords, but need to get into some direct marketing more, with this economy.



Oh I agree. I think it's as good as it's ever been now, but when we're sometimes only getting 13 visits a day, even though we're at the top, there's only so much a good site can do for us.



No, again, it must be plain, simple and professional. If I were selling rock or rap music, for example, then I'd go for video, flash and all that. But this is for people who, if they saw that, would leave instantly.



Actually I was told to get away from all that. I used to have a History of process serving, and all kinds of details about everything, but as you can see from those comments from my colleague, less is better. They can drill down for terms and policies now, or for what we can do for them, but most will just want to pickup the phone and call - they already know what we can do.



Of course. In this case it's 100% service.




Not so much here, though it may go down now with the greatly simplified site now.
We also don't exactly work well with the "conversion" figures, as a lot of clients just mail or Fedex us checks with their work.

Every business is different Bert. We target attorneys, paralegals and other process serving companies from all over the U.S., who are searching for, and need work done in our local area.

It's very specific and qualified targeting that way.

OK thanks Jim, just went and corrected that, and I did leave the meta keywords in, just trimmed them down to essentials.



Hmmmm. So maybe I can move the company names in the <H1> up to the very top. I don't see where that would detract from anything. Cool.



OK, I do, but didn't fully know how to do these things yet, thanks!



Interesting. I was trying to figure out why they list the keyword set "service of process Colorado" as the only 10 quality set, when that isn't even the focus of my pages, and it's a infrequently searched-for set. Hafta look at all that now...



Not sure what all that is.

Eeek. I just noticed that I botched something up on the http://coloradoprocessservers.net/service.html

page, it's bonkers now.

Meta tag is missing "
<meta name="keywords" content="process,server,servers,service,serving,Denver,Colorado>
should be
<meta name="keywords" content="process,server,servers,service,serving,Denver,Colorado" >

Yeah, with the end slash too /

But I botched some other things up while trying to find that, and now the whole thing is a mess. I've gotta go back and structure it like the Testimonials page again...

Think I have it mostly fixed now, just one of the horizontal lines that goes beyond where it should.
http://coloradoprocessservers.net/service.html